Building My Brand

One of the cornerstones of the McConnell Leadership Group’s approach to leadership and management development is focusing on an individual’s “brand,” which represents his/her reputation in the workplace.

You Gotta Have a Strategy

I started my foray into Social Media almost 5 years ago when I created my initial LinkedIn profile.  Today, I am posting regular updates not only on LinkedIn but also Twitter, Facebook and Wordpress blogs.  When I mention this to my friends and colleagues, they say “Who has time for that?” or “That’s for teenagers to follow the likes of Lady Gaga or Justin Bieber.”  I initially thought the same thing, but now after almost 3 years of Tweeting, I finally figured out the secret (and reasons) for using Social Media.